Looking to up your branding and social media game for your business? Not sure where to start? Haven’t even started yet?

No matter where you’re starting from, make sure you join Discover Dixon for a 2-part workshop led by Lucas Pauley, Discover Dixon’s Marketing Director, and Hannah Wilson, owner of Rack City Thrift Shoppe, from 8:30 to 10 a.m. Wednesday, July 16 at Mad Water Saloon, 321 W. First St.

Part 1: Lucas Pauley, Discover Dixon Marketing Director

Get started with unlocking the full potential of your brand as Lucas leads a presentation exploring the importance of branding, how to create a brand identity, and why consistency matters. Learn how a strong brand sets the tone for every customer interaction – whether online, in-store, or beyond.

Part 2: Hannah Wilson, Rack City Thrift Shoppe Owner

Next, you’ll take a deep dive into the power of brand voice with a local social media standout. As the owner of Rack City Thrift Shoppe in Dixon, Hannah has built a loyal following through bold, authentic storytelling and clever content. She’ll walk us through how to define what makes your business different, maintain consistency across platforms, and bring your brand to life through social media.